• Banksy’s 2008 Very Little Helps with children raising Tesco bag like a flag, consumerism critique.

    Banksy, Very Little Helps, 2008.
    Screen-print in colours on Arches wove paper, 76 × 56 cm.
    © Banksy.

    Very Little Helps, 2008

    Very Little Helps depicts children pledging allegiance to a Tesco plastic bag raised like a flag against a calm blue background. This print critiques the dominance of Tesco and other supermarket chains on British high streets, highlighting how they overshadow independent shops and local diversity. 
     
    Originally painted as a mural on Essex Road in North London, Very Little Helps sparked public and media debate about the influence of large corporations and the loss of community identity. The artwork stands as a powerful statement on consumer culture and corporate dominance in the UK.
     
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  • “A lot of people never use their initiative because no-one told them to.”

    - Banksy 

    Very Little Helps is one of Banksy’s most direct attacks on corporate dominance and consumer culture. Against a pale blue sky, three children stand solemnly, saluting a fluttering Tesco carrier bag hoisted like a national flag. The scene, equal parts absurd and unsettling, transforms a supermarket logo into an emblem of blind loyalty and misplaced faith.
    First painted as a large mural on Essex Road in North London, the work quickly gained attention for its unflinching critique of supermarket giants. Tesco, already synonymous with aggressive expansion, becomes a stand-in for corporate power that erodes local communities and independent businesses. By parodying the rituals of patriotism, Banksy exposes how consumerism functions like a belief system, shaping identity and loyalty in ways we rarely question.
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